How to really "connect" with your clients in your blog ...

Hey Readers,

Blogging TIPS - Week 2: How to really "connect" with your clients in your blog ...

A frequent comment from my clients is, “I don't know what to say and I don't know how to say it” or, more to the point, “I don't like blowing my own trumpet”.

The bottom line is: it is not about blowing trumpets. We discovered that it is about making it all about the customer - which resulted in real success for us blogging for our own clients. Big surprise, eh?

The easiest way to construct a very simple and effective blog is to take a question from one of your customers and respond to it. Be generous and helpful.

Here are some more examples of some of things that you can blog about:

• what's happening in your community
• share a joke or funny story about something
  that has happened in your business
• profiles on your key staff
• tips or advice and solutions for problems
• talk as a fan about a product - don't try to sell

The whole objective of a blog is to keep it light and breezy and have some fun with it; just talk with your customers the same way you would in your business every day.

It’s all about building relationships and trust.

Until next week: when I will share some examples of effective blogs.

Kind Regards,

Daniel Moore
The Sales Creator Community.

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DIGITAL CONTENT FORUM – FRIDAY 23 SEPTEMBER, 2011,
AT TE PAPA.